technotrans AG, a systems supplier of the offset printing industry with 17 locations worldwide, is strengthening its team in Asia. With effect from the start of 2010, Dirk Luedken (40) commenced duties as Sales Director for the Asia‑Pacific region.

Luedken, an experienced sales expert with a strong technical, sales and marketing background, brings 15 years of experience in the printing industry to his new role, and has already been based in Asia since 2000. Following several weeks of familiarisation at the technotrans AG group head offices in Sassenberg, Germany, Dirk Luedken moved into his new office in Hong Kong at the start of the year. "In Dirk Luedken, we are delighted to have been able to appoint a new colleague who already enjoys access to an extensive network of contacts in the Asia-Pacific region," commented Ralph Pernizsak, Asia-Pacific Regional Manager for the technotrans Group. "Among other things, he will be aiming to make further improvements to the support we offer our customers here, and permanently improve how efficiently we provide customer care. That will enable us to tap the potential offered by the nascent optimism in the regional market, to our company's benefit. We are convinced that Asia-Pacific's significance for the group will grow sharply, and together we will be striving to seize every opportunity that presents itself for technotrans. Maximum customer satisfaction is the key to reaching that goal."